Corporate stories and case studies, the perfect combination for an efficient and effective way of showing a prospect what your business can do for them.
Because our sales team had never been tasked with providing information for case studies I developed a worksheet to help guide the information they provided. They had the option of filling in blanks or given the base knowledge we were looking for - provide a stream of consciousness in essay form.
Composite of information from Case Study Worksheet, conversations with Steve and online research.
After writing and developing a preliminary for review below is the final result.